Nara Organics

Nara Organics is a new baby formula with the most whole milk of any U.S. formula. It’s clean, organic, made in Europe, and I really wish it had existed when I had babies.

As Director of Copy, I started by diving into research, then I created Nara’s brand messaging and voice. After building brand guidelines with a design partner, I led content and copy for launch. From the can label to the shipper box to the website and social, if it has words, I wrote them.

Since launch, I’ve worked closely with the Head of Growth and Director of Social to create content that connects with parents in the early days of babyhood. Below is a small sample of work. More assets and performance metrics are available on request.

Brand strategy | Creative direction | Copywriting