Oula Health

Oula Health is delivering exceptional maternal healthcare covered by insurance. I worked with the Oula team to identify three strategic buckets and delivered creative concepts around each, giving them options for their first ever out-of-home campaign.

They landed on an NYC-focused concept — perfect for placements in Manhattan. The campaign is currently live (June 2025) and results are rolling in, but the team is already seeing steady increases in direct website traffic and a boost across all metrics, from appointment bookings to paid performance.

Brand strategy | Copywriting