Strategic + creative thinker with 20 years experience building brands across CPG, tech, finance, and clean beauty. Always asking, what story are you telling and why?
Nara Organics
Nara is bringing ease and confidence to formula feeding. As VP of Creative, I worked with the senior leadership team to create this beautiful brand from scratch. Because Nara is pre-launch, this work is password protected.
Brand strategy | Brand messaging | Creative direction | Copywriting
Grove Collaborative
As creative director, I built brand equity for Grove — Fast Company’s 2022 No. 1 Most Innovative Company in Consumer Goods.
Brand strategy | Brand messaging | Creative direction | Copy direction
Drew Barrymore + Grove
Creative oversight of the Grove x Drew partnership as it entered the marketing world.
Creative direction | Copy direction
Duality Branding
Crafting powerful brands in complex B2B industries.
Brand strategy | Brand architecture | Brand messaging | Copy direction | Copywriting
Peach Kids
Peach is for kids! Bringing plastic-free, vegan personal to the little ones.
Creative strategy | Copy direction | Copywriting
Grove Beauty
Creation of the Grove Beauty brand alongside Grove’ s Director of Design.
Brand strategy | Creative direction | Brand messaging | Copy direction | Copywriting
Baker’s Notes
Too fun — I’ll never let this one go. Quarterly publication for a James Beard Award winning bakery.
Copywriting | Editing
Imagine Maine
Bringing today’s Maine — and all its magic — to life.
Brand creation | Creative direction | Copywriting
Esri
Long-form thought leadership for the industry leader in GIS.
Content strategy | Research | Copywriting