Hello + welcome

I have 15+ years experience as a writer, brand strategist, and creative director. On most projects, I become deeply involved in brand strategy, using data and insights to help clients sharpen their focus and solidify the core of their brand. 

My clients have ranged from VC-funded startups to a James Beard-award winning bakery. I have especially deep experience in the CPG and e-comm worlds. To every brand, I bring strategic thinking, curiosity, leadership, a sharp visual eye, and an ability to craft beautiful and effective writing.

I live in Brooklyn, NY and I work everywhere. Currently, I’m fractional at Nara Organics, a CPG startup creating organic baby formula built on whole milk. I continue to work with interesting clients across the country. Be in touch if you’d like to chat.