Copywriter + brand strategist shaping messaging and storytelling for DTC, CPG, lifestyle, and mission-driven brands. Always asking, what story are you telling and why?
Nara Organics
Nara is bringing ease and confidence to formula feeding. As VP of Creative (fractional), I worked with the senior leadership team to create this beautiful brand from scratch. Because Nara is pre-launch, this work is password protected.
Brand strategy | Brand messaging | Creative direction | Copywriting
Rebel Girls
Rebel Girls is an empowerment brand for tween girls. With Pen Pen Studio, I worked on a full rebrand, crafting brand positioning, messaging, voice guidelines, and copy.
Brand strategy | Brand messaging | Creative direction | Copywriting
Oula Health
What’s more fun than an OOH campaign in Manhattan? This was a super fast and collaborative project to promote Oula’s OBGYN offices in Soho and on the Upper West Side.
Brand strategy | Copywriting
KiwiCo
I’ve loved KiwiCo for years (and so do my kids!). I was thrilled to write copy for their holiday 2024 catalog, as well as messaging for the launch of KiwiCo Clubs.
Brand strategy | Brand messaging | Copywriting
Grove Collaborative
As creative director, I built brand equity for Grove — Fast Company’s 2022 No. 1 Most Innovative Company in Consumer Goods.
Brand strategy | Brand messaging | Creative direction | Copy direction
Drew Barrymore + Grove
Creative oversight of the Grove x Drew partnership as it entered the marketing world.
Creative direction | Copy direction
Duality Branding
Crafting powerful brands in complex B2B industries.
Brand strategy | Brand architecture | Brand messaging | Copy direction | Copywriting
Peach Kids
Peach is for kids! Bringing plastic-free, vegan personal to the little ones.
Creative strategy | Copy direction | Copywriting
Grove Beauty
Creation of the Grove Beauty brand alongside Grove’ s Director of Design.
Brand strategy | Creative direction | Brand messaging | Copy direction | Copywriting
Baker’s Notes
Too fun — I’ll never let this one go. Quarterly publication for a James Beard Award winning bakery.
Copywriting | Editing
Imagine Maine
Bringing today’s Maine — and all its magic — to life.
Brand creation | Creative direction | Copywriting
Esri
Long-form thought leadership for the industry leader in GIS.
Content strategy | Research | Copywriting